If you've been following lots of successful gurus either in IM or other areas. They lie, period. Not big lies like saying what their products are not but lying as in "It's only available to 50 people" " Your email has been eaten by filter thus you might not be able to snatch this 100 copies only" and etc
You get the idea. On the other hand, Kenrick and even archer sloan in his superconfidence talks about being totally honest to develop will. If you lie, even small white lie your will power/ confidence will be affected.
Now this has led to a huge dillema, without "lying" it would be difficult to create any sort of sensasionalism or urgency at all! And it's also a very contradictory theory. If you need to be totally honest to develop will and confidence then how come people like john reese, Style or any gurus you know lie constantly are successful?
Does you not require will and confidence to be successful? Seth Godin in his book "All Marketers Are Liars" advocate lying as long as it benefits the customer. If he has such thinking and he's successful then lying seems to be the way to go.
And hell, being in politics requires lots of confidence and will and we see broken promises all over. What do you think?